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Product Manager / Co-Founder
Spotlight Tire Technology
Jan 2021 - Present
-Created the technical five-year roadmap for the build of five features and capabilities by mapping out the engineering architecture backlog and defining the Agile methodology build timelines, milestones, software and project tools recommendations, and engineering resources.
-Led the discovery, design, and implementation of autofill, reducing project creation time by 50% by defining the layout and project data requirements, prioritizing user stories, and managing testing from development to production with a team of five engineers. Picked success metrics early.
-Led product updates newsletter to remind users about Spotlight's product and to entice them to try it again.
-Increasing the customer's lifetime value by concentrating marketing efforts to showcase product's core values of reliability, efficiency, and relationship building.
-Created empathy map to assess user concerns and desires.
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Product Manager
A2Z Sync
Enterprise SaaS - Rapid growth B2B Automotive startup
Sept 2022 - Feb 2025 [Layoff]
-Drove a 43% expansion of A2Z Sync’s customer base by leading high-impact API integrations for Amazon Autos, enabling seamless online car sales through Amazon.com
-Developed and executed a joint product strategy with Amazon, balancing A2Z’s in-store software growth with Amazon’s marketplace expansion, ensuring long-term viability beyond a two-year contract.
-Managed technical and business relationships with critical partners, optimizing integration workflows to reduce go-to-market friction for new features.
-Launched a high-priority compliance feature, delivering a mission-critical regulatory update within 30 days and securing long-term retention of 500+ customers, safeguarding $1.3 in revenue
-Worked hand-in-hand with engineering, design, data, and GTM teams to turn complex ideas into seamless product experiences, ensuring every launch was technically sound, beautifully designed, data-informed, and market-ready.
-Drove early-stage product discovery, validating hypotheses through real customer conversations
-Developed a first-of-its-kind user focus group, ensuring dealership partners played an active role in shaping product features, increasing feature adoption by 35%
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Product Development Engineer
Artifact Uprising
Direct To Consumer & E-Commerce Strategy
Aug 2021 - Sept 2022
-Led the development of Google Photos integration, enabling users to instantly access and upload their entire photo library—reducing friction, boosting loyalty scores and order completion rates by 15%
-Acted as a bridge between engineering and product, analyzing support tickets, and collaborating with design teams to ensure technical feasibility of new features, influencing roadmap decisions.
-Mentored team members in agile methodologies and customer-focused prioritization during sprint planning and backlog grooming
-Spent time in customer feedback channels, spotted recurring pain points, and proposed UX enhancements that eliminated user frustration and improved checkout efficiency.
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Front End Engineer
Zaelab
E-Commerce Strategy, Partner Relations, Digital Transformation, Start Up
Aug 2018 - Aug 2021
-Led complex eCommerce re-platforming initiatives, guiding enterprise clients through digital transformation by evaluating business needs, educating stakeholders, and implementing scalable solutions—accelerating time-to-market by 25% over alternative solutions .
-Acted as the primary liaison with clients and integration partners (Contentful, Shopify, VTEX), ensuring alignment with client objectives and project outcomes, which led to a 10% expansion of our client base over 2 years.
-Kept stakeholders aligned by communicating progress, risks, and trade-offs, ensuring leadership, customers, and integration partners stayed in sync while driving execution.
-Led customer discovery efforts—conducted interviews with clients—directly influencing roadmap decisions
-Worked cross-functionally with design teams to deliver user-centered eCommerce experiences, ensuring alignment with client expectations while incorporating industry trends and best practices
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Software Engineer
Crocs
Direct To Consumer & E-Commerce Strategy
Aug 2015 - Aug 2018
-Played a key role in prioritizing features to ensure the Crocs Club loyalty program delivered meaningful value
-Drive initiatives to continually enhance and optimize the front and back-end Crocs e-commerce codebase for speed and flexibility
-Created an internal eCommerce platform to improve global Go-To-Market processes.